Royal Ahrend welcomes Deberenn to its international product portfolio, expanding soft seating offerings

Royal Ahrend, a leading provider of innovative office solutions, is delighted to announce the addition of Deberenn to its international product portfolio. This collaboration enables Royal Ahrend to offer a broader and stronger range of soft seating products and lounge area furnishings.

The joint effort with Deberenn allows Royal Ahrend to better meet the customers’ needs and to better address the trend of hybrid working, where community areas play a central role as connecting factors and social meeting places in offices. Designed with a homely style, Deberenn's soft seating products are ideally suited for these types of areas. With celebrated designers from France, UK, Spain, Italy, USA, and Turkey, Deberenn delivers its wide range of soft seating to over 45 countries. Having already been a trusted partner of Royal Ahrend in Eastern Europe and the UK over the years, this international collaboration with Deberenn expands on that partnership.

Vitalising workspaces

Deberenn products align well with Ahrend’s vision on vitalising workspaces. Aealthy work environment offers a sense of belonging and freedom for individuals to work optimally and enhances performance. It prioritises employee well-being through elements like acoustics, comfort and ergonomics. All this while fostering sustainability, diversity and flexibility.

Enhancing workplace experience

While virtual interactions and video conferencing have become an integral part of the hybrid working trend, the central community area in the office remains irreplaceable as a unifying element for colleagues, partners, and clients, a recent study conducted by Royal Ahrend shows. Correspondingly, the hotelification trend emerged, where offices are designed to provide warmth and hospitality to motivate employees to return. Expanding their partnership, allows both Royal Ahrend and Deberenn to respond to this trend as well.

Eugène Sterken, CEO of Royal Ahrend: "We are very pleased to intensify our collaboration with Deberenn in Europe. The design philosophies fit very well together, and the products are a great addition to our portfolio which enables us to better serve our customers’ needs.”

Mustafa Kadioglu, CEO of Deberenn, adds: "Partnering on a large scale with Royal Ahrend aligns perfectly with our design philosophy, as the company is globally renowned for its timeless office furniture solutions. We are very much looking forward to this collaboration."