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Ahrend presented timeless design at the number one hotspot during Salone del Mobile
During the design fair Salone del Mobile 2016 in Milan, Ahrend presented ‘timeless design’ as a part of the exhibition ‘Masterly – The Dutch in Milano’. The exhibition took place at the fascinating Palazzo Francesco Turati. Last week, this location was voted number one hotspot during Salone del Mobile by Italian newspaper Corriere della Sera. Many people who were queueing by the entrance of the Palazzo were rewarded with the designs of over 120 designers. Ahrend welcomed its visitors in royal style: an impressive presentation of Dutch Design displayed on a rotating platform supported by music from Dutch DJ’s.
Design is a tradition, not a trend
Aligned with the historical character of the pavilion, visitors experienced a sharp contrast between then and now with timeless design as a statement. The design philosophy ‘Design is a tradition, not a trend’ was highlighted using a rotating platform with the design icons Ahrend Mehes (1974) and Ahrend Revolt (1953), both designed by Friso Kramer. With these icons, Ahrend presented on the one hand a 70’s workplace and on the other hand a contemporary setting. The original design of Friso Kramer remains the same, with the only difference being the workplace accessories and modern materials.
As well as using renewed materials, the contemporary workplace is also equipped with the latest innovations. The tabletop is covered with nanotechnology, a solution that cleans itself and erases scratches easily. The Ahrend Smart Working App was also presented in Milan. As part of the Ahrend Smart Working Services, this app helps navigate the user around the workplace. It innovatively solves issues such as ‘where is my colleague?’, ‘which workstation is free?’ and it gives facility managers important insight into the use of workplaces. An ideal solution for open plan and Activity Based Working offices. The app is connected to the Ahrend PuK, a solution for wireless charging via Qi technology and integrated in the tabletop.
Arnold Struik, Concept & Design Director of Ahrend: ‘It was a honour for us to show our timeless design in Palazzo Francesco Turati. Our compliments to Nicole Unicole, curator of Masterly – The Dutch in Milano, who designed this exhibition in an extraordinary way. We look back at a highly successful presentation in Milan.’
- Please download the high-res images via Ahrend WeTransfer