Are you more likely to take the stairs over the lift if your colleague does? And are you more inspired to buy a salad for lunch when there's a big “Choose healthy” sign above it? Both great opportunities! These are basic examples of behavioural influence based on nudging, which positively entice people to change their behaviours. A nudge literally means a little push in the right directione. The technique encourages different thinking and acting: a way to challenge and renew people! With the right look, experience and message, you create a clear and understandable context within which the change you want can take place. Ideal for organisations that want to integrate new technologies into their business model.
Many organisations still see space planning and office interiors as nothing more than tables and chairs, and not as a means of communicating
Getting started with nudges
Working with Workplace Nudging?
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