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Royal Ahrend interior view of Inspiration Centre AIC in Amsterdam 05A

This landing page contains an overview of the available content blocks and all the possibilities within them. Below is an instruction on how to create and add a content block. You can also use the Optimizely environment of this page to check how blocks have been created. 

Instructions for creating a content block: 

  • In Optimizely, the menu on the left gives an overview of the page structure and the menu on the right is the place where content blocks can be stored in a structured way. 
  • Click on 'Blocks' in the menu on the right at the top
  • Select the folder of the page you want to edit. All folders are already in here (in alphabetical order), so you can quickly choose the folder you need.
  • If you create a new page, you can create a new folder for it. Make sure it is added in the right place. 
  • Below the folder tree, click + New block or the + sign. 
  • Choose the block you want to create and fill in all the information. Below you can see what each block looks like. 
  • Click Create or Publish. The block has not yet been placed anywhere.
  • Drag the block from the right menu to 'Main content' in the middle menu, the menu where you process all information and content blocks. 
  • Click Publish again. 
  • You can also always wait to publish until the entire page is ready. The content you've placed in blocks and on pages will remain. 

Button use: 

Look at each situation to see what is most suitable, but in general you can follow these guidelines. 

  • Read more button: for Call to action, for example 'Request a quote now'
  • Read more link: for example at 'Read more' or 'More information'

Half Screen

Title in heading 4

  • Text in Paragraph
  • Up to 60 words in a Half Screen
  • An image or video can be added as content (format = landscapem)
  • Ability to switch visual content and text (select 'Media First' in settings)
  • Select 'Full Width' if you want this block to be aligned wider. 
Endorsing text under media possible (e.g. source, speaker or photographer or the like)

Half Screen Block

Royal Ahrend Inspiration Centre in Amsterdam 190701

Title | This block is mostly used for contact information

Text | For example use an image in Square M

Required: Button text / More information and refer to contact page
Royal Ahrend Inspiration Centre in Amsterdam 190701

Title | This block is mostly used for contact information

Text | For example use an image in Square M

Required: Button text / More information and refer to contact page | Dark Theme Option (Blue Background)

Cluster half | Two options

Balance, Schuifdeurkast, S50   landscapem
Small media | Landscape M | Video also possible
Royal Ahrend Inspiration Centre in Amsterdam 190701
Large media | Portrait M | Video also possible
Royal Ahrend Inspiration Centre in Amsterdam 190701
Large media | Portrait M | Video also possible
Balance, Schuifdeurkast, S50   landscapem
Small media | Landscape M | Video also possible

Cluster

Team_Up, Balance, 2020 Extra Verta, S25   landscapem

Title

  • Maximum 30 words
  • Possibility to add link (Read more of Link)

Title

  • Maximum 30 words
  • Possibility to add link (Read more of Link)
Balance, Schuifdeurkast, S50   landscapem
Team_Up, Balance, 2020 Extra Verta, S25   landscapem

Title

  • Maximum 30 words
  • Possibility to add a link in the form of a button
    • Button colors:
      • Primary & White: Blue background and white text
      • Secondary: White background and black text
      • Dispositive: White background and blue text

Title

  • Maximum 30 words
  • Add option download block 
    • Select External boxes (so that the link opens in a new tab) and Is download (downloadable)
    • Button colors:
      • Primary & White: Blue background and white text
      • Secondary: White background and black text
      • Dispositive: White background and blue text
Balance, Schuifdeurkast, S50   landscapem

Facts

Fact header

Details

Fact header

Details

Fact header

Details

Inspiration Grid

  • Insert 2, 4 or 6 images (Portrait M or Landscape M)
  • Select option 'Big image first' to adjust the order

Inspiration Grid image types: 

  1. portrait of portraiti
  2. landscapem
  3. landscapem
  4. landscapem
  5. landscapem
  6. portrait of portraiti

Title

Genmab   portraiti
Genmab   landscapem
Genmab   landscapem
Genmab   landscapem
Genmab   portraiti

Paragraph

Title: Header 4

  • The running text is written in the font 'Paragraph' 
  • Content block alignment options: Wide, Normal, Narrow

Options to place quotes next to text

You can add a fact and a quote in a paragraph. It is best to place it above the text in the paragraph in the settings: 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Parallax

  • Insert Image | headerxxl
  • Insert button text

List/Downloads in columns

  • Option 1: 'Show harmonica' not selected
  • Option 2: 'Show harmonica' is selected via 'Content' tab
    Title
  • List item 1
  • List item 2
  • Etc...
    Title 2
  • List item 1
  • List item 2
  • Etc...
  • List item 1
  • List item 2
  • Etc...
  • List item 1
  • List item 2
  • Etc...

Quote

Option 1: Content block = Quote

Option 2: Content block = Quote image

‘This is a quote. Don't make the quote too long. You don't need to add quotation marks. Block alignment adjustable to: Wide, Normal, Narrow, Extra narrow’
Author | Suze van Schooten Author's function | Marketing & Communications Advisor
Royal Ahrend Inspiration Centre in Amsterdam 190701
This is a Quote Image. You can choose whether images and text overflow. Alignment to page also customizable (Wide, Normal, Narrow, Extra Narrow)
Author Author's function
This is a Quote Image. You can choose whether image and text overflow (Overflow + Quote first selected). Alignment to page also customizable (Wide, Normal, Narrow, Extra Narrow)
Author Author's function
Royal Ahrend Inspiration Centre in Amsterdam 190701

Section

  • When using a 'Section' content block, the title of this block is also displayed at the top of the page. By clicking on this option on top of the page, the visitor is led directly to this part of the page. 

Title: This is a section component

History (Card Component)

  • The basic block is content block 'History'.
  • To place content in it and turn it into a slider, add content blocks 'History Card Component'.
  • This content block was originally conceived to represent a timeline. This can also be used for other purposes.  
  • Alignment adjustment: Wide, Normal, Narrow

Image Buttons + Image Buttons Media

  • The basic block is content block 'Image Buttons'
  • To fill it with content, add 'Image Buttons Media'
    • Image: Landscape M
    • Title
    • Text
    • Display of link: Button | Read more | Dangerous
  • You can add as many Image Buttons Media as you want. The alignment of the blocks remains the same. 

Expander Block + Expander Item Block + Product Overview Page + Sustainability Page

  • The base block is content block 'Expander Block'
  • To fill it with content, add 'Expander Item Block'
    • This consists of:
      • Title
      • Text (bold)
      • Buttons
      • Main Content
        • Fill with Content Block "Page Overview Block"
        • Fill the "Page Overview Block" with "Sustainability page" content blocks
  • Fill the 'Sustainability Page' content block with: 
    • Image: Landscapem
    • Overview Title
    • Overview Text
    • Overview Link
      • Text (for example: Read more)
      • Dangerous
      • Type of link: Read more of Link

This is how you get a layout:

Expander Block

    • Topic 1 = Expander Item Block
      • Page Overview Block 
      • Subtopic 1 = Sustainability Page
      • Subtopic 2 = Sustainability Page
      • Subtopic 3 = Sustainability Page
    • Topic 2 = Expander Item Block
      • Page Overview Block
      • Subtopic 1 = Sustainability Page
      • Subtopic 2 = Sustainability Page
      • Subtopic 3 = Sustainability Page
    • Topic 3 = Expander Item Block
      • Page Overview Block 
      • Subtopic 1 = Sustainability Page
      • Subtopic 2 = Sustainability Page
      • Subtopic 3 = Sustainability Page

You can also only use the Product Overview Block and Sustainability Pages. See example two. 

A sustainably furnished office will allow organisations to greatly improve their environmental and governance targets. All our furniture is modular, sustainably produced and designed to last multiple lifecycles.

Designer sketching   landscapexl
Circular Design

Our furniture is modular, lightweight, easy to disassemble and designed according to Ecodesign principles.

Read more
Blurred business people walking   landscapexl
Low Environmental Impact

By 2030, we will have full Life Cycle Assessments (LCAs) for all of our own products, enabling us to further reduce their environmental impact.

Read more
Bright green summer   landscapexl
Sustainable Materials

We circulate materials through innovation and by choosing recycled materials that are also recyclable.

Read more
Remode, Balance   landscapexl
Safe for People and the Environment

Materials must be safe before we incorporate them into our circular system. We require our suppliers to comply with RSL and SVHC standards according to the latest REACH regulations.

Read more
Office with living green wall   landscapexl
Indoor Air Quality

We test all our own products for their impact on indoor air quality. By 2030, they will meet the highest standards as per ANSI/BIFMA M7.1.

Read more

Through our circular services, we keep our furniture in use for as long as possible, delay recycling and avoid the need for constant new production. This is how we close the furniture loop and prevent the products from ending up in a landfill.

Royal Ahrend interior view of Inspiration Centre AIC in Amsterdam SP16 with value hill cutout for website
Value Hill

Through our circular business model, we produce closed-loop furniture, components and materials.

Read more
Royal Ahrend 2020 office chair with beige upholstered and Revived label seat front left detail view
Services

By 2027, we expect revenue from our circular services to grow by 50%.

Read more
Balance, Ease, Recharge 45   landscapexl
Revived Collection

By 2030, 20% of our furniture sales will come from refurbished items (sold under our Revived label).

Read more
Charge, Qabin Chat Lounge, Qabin Call, Revolt   landscapexl
Furniture as a Service

Every year, our circular service; ‘Furniture as a Service’, grows within Benelux by €5 million in turnover, with a projected €35 million by 2030.

Read more

We are working towards our long-term goal of achieving net-zero emissions by 2050. This target is part of the Science Based Targets Initiative (SBTi), to which we are committed. It means we will completely eliminate greenhouse gases from all our operations by 2050, including emissions from our five factories, warehouses and supply chain.

Royal Ahrend interior view of Showroom in Shanghai
Production and Operations

By 2030, we will have reduced our operational CO2 emissions in Scope 1 and 2 by 70% compared to 2018.

Read more
Sustainable Materials   Blue   landscapexl
Procurement

Our procurement policy focuses on biodiversity and sustainable forest management.

Aegon   landscapexl
Product Portfolio

By 2030, the CO2 emissions from our sold products will be 25% lower when compared to 2018.

Read more
Truck with Trailer   landscapexl
Transport

By 2030, emissions from transport in Europe to our customers will be reduced by 60% when compared to 2018.

Read more
A variety of differently colored glass pieces   landscapexl
Waste Management

We aim for closed-loop systems for our materials, in which our production waste is recycled into new materials for our furniture collections.

Read more

We believe it is important for everyone to have a place in society. This is why we work towards healthy and ethical working conditions across our entire supply chain, both within and outside our company. This benefits our employees, customers and stakeholders.

Ahrend Modea sit stand conference table in pink with grey round tabletop in stand height with sitting and standing models in a vitalising workspace interior view cutout for website
Diversity, Equality and Inclusion

People are at the heart of everything we do. For this reason, we focus on gender diversity and social employment, fostering a company culture of equality and inclusion.

Read more
Qabin Call, Qabin Chat, Qabin Meet, Qabin Meet XL   landscapexl
Well-being

Our employees should feel happy and healthy when working with us. This is why we aim for a score of 7.5 or higher on our employee satisfaction survey.

Read more
Vitality Hub   landscapexl
Ethical Business Practices

We believe it is important to conduct business with honesty and integrity. That is why all our employees follow our Code of Conduct. Our partners and suppliers are required to act in accordance with our Business Partner Code of Conduct.

Read more
Blurred background of people walking   landscapexl
Supplier Management

We aim to evaluate our suppliers on socially and environmentally responsible practices and seek partnerships with social enterprises.

Read more
Ahrend Modea sit stand conference table in pink with grey round tabletop in stand height with sitting and standing models in a vitalising workspace interior view cutout for website
Diversity, Equality and Inclusion

People are at the heart of everything we do. For this reason, we focus on gender diversity and social employment, fostering a company culture of equality and inclusion.

Read more
Qabin Call, Qabin Chat, Qabin Meet, Qabin Meet XL   landscapexl
Well-being

Our employees should feel happy and healthy when working with us. This is why we aim for a score of 7.5 or higher on our employee satisfaction survey.

Read more
Vitality Hub   landscapexl
Ethical Business Practices

We believe it is important to conduct business with honesty and integrity. That is why all our employees follow our Code of Conduct. Our partners and suppliers are required to act in accordance with our Business Partner Code of Conduct.

Read more
Blurred background of people walking   landscapexl
Supplier Management

We aim to evaluate our suppliers on socially and environmentally responsible practices and seek partnerships with social enterprises.

Read more