CUPRA
As a global partner of the Spanish car brand SEAT/CUPRA, we have been supplying them with innovative and sustainable solutions for showroom interiors since 2023. Thanks to flexible and local services, we are able to respond to the given requirements of CUPRA on high-quality and sustainability of the products, while strengthening their position in the luxury sports car market.
Bespoke interior designs
Ahrend supplies original interior solutions that perfectly reflect the unique style of the CUPRA brand. We have, for example, provided its premium Paris showroom, CUPRA City Garage, with an interior that matches the corporate design of this young and forward-looking brand. The interior furnishings are made from high-quality materials that meet strict fire-prevention standards. The challenge during production of these furnishings was to ensure that the concept of the designers was in line with what was possible in the historic building.
Efficiency and sustainability
It is mostly due to the cooperation between our sales team and CUPRA’s architects that we have excellent knowledge of the furnishing concept and that we can guarantee the correct presentation of the brand in the showrooms. When designing the CUPRA showroom interiors, we placed great emphasis on high-quality materials, sustainability and respect for the aesthetics and functional requirements of the space. The result is a set of showrooms that meet the high demands for effectiveness whilst being environmentally friendly at the same time.
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Bespoke interiors: Transforming vision into reality
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Efficiency & sustainability: Combining aesthetics, functionality and an environmentally responsible approach
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Global reach & local expertise: Flexibility across regions
Global reach
Thanks to a global network and knowledge of local markets, we supply interior solutions of the highest quality for CUPRA showrooms across the world, including a reliable after-sales service. Our many years of experience in supplying interior furnishings for Škoda and Volkswagen showrooms, which are also part of the VW group, enable us to offer customer consolidated deliveries for the mentioned brands. This allows us to optimise transport and assembly costs.
Local expertise
Our experienced team speak English as well as the given local language, and they can respond flexibly to specific order requirements in various countries. At the customer’s request, we also managed to completely furnish the CUPRA premium showroom in Paris in a record time of 4 weeks. The standard lead time for this is 6-8 weeks. In addition to Europe, where we have furnished more than 30 showrooms, we have also supplied furniture to CUPRA showrooms in Chile and Columbia. Other countries will follow.
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