Royal Ahrend opens new showroom in Brussels

Royal Ahrend opened a new showroom in Brussels, Belgium on June 8, 2017. This opening reinforces its direct international sales and service network even further.

  • Royal Ahrend reinforces its direct international sales and services network in Belgium
  • Opening of new showroom in Zaventem, Brussels
  • Dutch design, one-stop-shop, activity based working & office lifestyles
  • Opening took place June 8th, 2017

The “working” showroom is part of a series of international launches and showroom refitting projects and forms – with its all-encompassing and innovative product range – an innovative source of inspiration for both customers, architects and designers.

The opening of the new showroom in Belgium strengthens Royal Ahrend’s unique position as a leading international player. Eugène Sterken, CEO of Royal Ahrend, is very pleased with the positive developments in Belgium: “Our showroom in Brussels is an important step in strengthening and expanding our international activities. Thereby it provides us with the opportunity to serve our growing number of customers in Belgium and Luxemburg even more effectively. We will do this with an even broader product range, harmoniously combining the offering of all our brands. Recently, we have been working on merging Gispen and Royal Ahrend in Belgium. This brand-new showroom shows the superb result and will function as our calling card as a strong international player.”

The redesigned (combined) showroom and work environment will become an innovative source of inspiration for both architects, designers and customers. With leading expertise in the field of innovation, sustainability, design and ergonomics, Royal Ahrend shows its compelling vision on work environments in the year 2017 and going into the future.

Patrick Windels, Sales Director at Royal Ahrend Belgium, explains: "The restyled showroom is fully focused on current needs for a new work environment. The aim was to create an innovative and inspiring working showroom, in which our employees actually perform their daily activities. This gives the customer a much more specific idea of our vision on a smart and healthy work environment and what that looks like in practice. We are showing a clear story; from hospitality upon arrival to activity-related rooms and an innovative yet comfortable workstation where the employee – by means of a digital ergonomic passport – has a workstation that automatically adapts to his/her requirements at his/her disposal.”

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